Study On E-Channel Operation Strategy Of China Mobile Group X Co.,Ltd

With the advent of the era of 4G networks, mobile services, fixed-line services. broadband services start binding. China Telecom. China Unicom and China Mobile gradual transition from competition to competition in voice services data services. Mobile phone operators charge appears homogenization. Providing quality service to become the next focus of competition in the telecommunications industry. Operator's channel development strategy by the entity channels gradual shift to electronic means. Electronic channels have lower operating costs, more extensive customer contact surface, the advantages of faster business response. Electronic channels into physical channels from the supplementary service marketing system is an important component. Therefore, in the operator's future service delivery, business development, excellent electronic channels operating strategy with long-term significance.Taking X Mobile electronic channels for the sample, based on years of experience in the electronic channel operations and cognitive author of electronic channels to analyze the current main functions X Province electronic channels, market positioning system operational objectives, architecture and various electronic channels explore the problems in the operation.By combining theoretical knowledge, planning for the future development strategy in the paper. Raised to the future of mobile electronic channels develop recommendations to help move energy X Mobile customer service with China Telecom, China Unicom a competitive advantage.