The Research On Precise Makerting Mold Of Building Customers Of China Telecom Huangpu Branch

Today, it is becoming fiercer and fiercer that the competition in communications industry, gradually from personal public market to the government-enterprise business market. Operators have gone to great lengths to meet the growing needs of enterprise customers with differentiated products and services.In mature telecommunications market, competition is especially fierce in high-end buildings, while operators take a more extensive way of marketing:customer managers just stay at the building, waiting for customers to come. Therefore, it is imperative for telecom enterprises to find a solution to enhance telecom marketing.This article on building precision marketing model is to solve the previous extensive building marketing. The model is a brand-new way of controlling business opportunities. It focuses on finding out building customers’usage of telecom business over a period of time by data mining; facilitating multi-dimensional cross-selling according to the customers’Characteristics of the industry’s business and business size; forming the building business hologram after seven-step marketing rules; quickly locating the target customer and target business; getting key opportunities ahead of other competitors and eventually achieve the goal of building customer business precision control.The building precision marketing model can not only bring higher market share and business profit, but also fully practice the transition strategic plan of China Telecom (a leader of smart pipes, a provider of the integrated platform, and a participant in content and application).In the overall context of marketized and differentiated customer service, this model makes contributions for China Telecom to tap potential, revitalize enterprises, and reach the company internal marketization. Furthermore, it improves the efficiency of the enterprise market and benefit the overall enterprise economy at the same time.