The Research Of The Chengdu Local Advertising Company’s Own Brand Communication Strategy

With the opening up of the domestic advertising market, international advertising company has advanced management experience, scientific management system, rich brand experience, rapidly expand in the domestic market size, local advertising companies face intense competition, need to establish their own brand, adjust their own strategies to apart from the competition. Analyzing local advertising company brand communication strategy has great significance for local advertising companies to establish their own brand. Based on this.the paper the southwest Chengdu Advertising Co., Ltd. brand communication strategy for research. The full text is structured as follows:Part of the first chapter from the perspective of the research background and Significance, the object of study. Papers key problems research methodology and innovative; The second chapter is the language of literature review, described the brand drawn advertising company brand concept, then progressive layers were outlined and local advertising companies brand communication, come to the concept of advertising company’s brand; The third chapter analyzes the Southwest Advertising Co. brand communication strategy to a Limited, using the method of the fieldwork and interviews from the conceptual level, the behavioral level and visual aspects are described and interpreted Southwest brand communication strategy; Chapter brand communication strategy in Chapter interpreted in simple terms on the basis of analysis, especially for the dissemination of results in the analysis put forward corresponding recommendations for improvement. Chengdu local advertising companies spread their brand to provide a reference:Chapter V of the whole piece of articles’research conclusions shortfall, the whole article’s main conclusion is that in the Southwest as a case study to draw their own local advertising companies for the root causes and develop brand communication strategy specific implementation measures, this conclusion Chengdu local advertising company and the country has a certain operability and practical significance.In this paper, based on the analysis of theoretical studies of brand communication, select the Chengdu local advertising companies representative analysis of this far-reaching implications for Chengdu advertising companies to shape their own brand, in addition to enrich the basis of the theory of local advertising companies brand communication case studies carried out for local advertising companies to develop and improve the brand communication strategy to provide some reference value.I hope local advertising companies in the continuous development of competitive advertising environment, reasonable and effective brand communication, the praise and trust of more advertisers strive for greater business profits.