The Financing Strategy Research Of New Hope Real Estate Ltd.

As a typical capital-intensive industry, there is a strong demand for capital, with the rapid development of the real estate market in recent years. In order to curb the bubble, the government introduced a series of measures to limit of loans to real estate enterprises, which requires real estate enterprises have to blaze new trails, and seek more diversified financing channels in the existing financing environment. New hope real estate co., LTD., as a project company has just established recently, also faces the difficulties in financing.According to the actual circumstances of the new real estate co., LTD., this paper combined with its financial data, and used the methods of comparative analysis, SWOT etc., to analyze the strategy of financing and correct it based on the foundation.The main research conclusion of this paper is:under the current financing environment, the project subsidiary of large enterprises should rely on the parent company strength as much as possible to bank loans as a way to get money. In order to meet the needs of the project, if necessary, it can take the trust financing, cooperative development and financing, such as way as auxiliary.The significance of this paper lies in:on the one hand, the research conclusion quantitative assessment and management is to provide decision-making basis for new real estate co., LTD. on the other hand, as the leading enterprises in northwest region, the real estate development enterprises-Y Real Estate Group Limited a wholly-owned item company, the company size between large enterprises and minor enterprises, and the determination of the financing way will directly affect the group’s future project financing and the financing concept. To a certain extent, it still has a guidance function to the regional market in financing way.