Shanghai Pudong Development Bank Of Shenyang Branch Credit Marketing Strategy Research

Enterprise credit market is the Bank of the most important market part of the Shanghai Pudong Development Bank Shenyang branch, Basicly accounts for about80%of overall economic profits. With the development of domestic financial market and international financial integration, joint-stock commercial banks increasingly fierce competition in the market. Especially in the performance of sluggish growth, market development is backward, under the background of the assimilation of financial products, how to improve credit market marketing ability has become the most important problem in management attention. Through the internal and external competitivement of Shanghai Pudong Development Bank Shenyang branch and its advantages and disadvantages, the formation of marketing strategy with the core of competitiveness for the joint-stock commercial banks, has a certain reference value.In this paper, Shanghai Pudong Development Bank Shenyang branch as the main research object, in the performance of sluggish growth, market development way backward, many aspects of the macro-environment, the research object of the external market competition, Shanghai Pudong Development Bank Shenyang branch of the internal and external environment and internal resources, analyzed the market status. Through to the enterprise credit market, credit market positioning, business credit market target in several aspects, then make some marketing strategy, from product strategy, promotion strategy, channel strategy, several relations strategy, marketing strategy design part. Finally, a series of security measures from the technical, organizational structure, personnel recruitment and assessment, enterprise culture plays as the enterprise credit market marketing work.Through the above analysis, the content of Pufa Bank Shenyang branch.and strive to target market positioning to create equipment manufacturing host, and formulated a series of marketing strategy. That the credit market through the study of this paper can provide the Shanghai Pudong Development Bank Shenyang branch of the enterprise to provide certain reference experience, provide certain reference value to other financial institutions marketing work.