Century Real Estate Customer Service Oriented Transformation Countermeasure Research

China’s real estate market is only20years of history, its development has beenaccompanied by the development, specification, development and specification. Since China’sreform and opening up, especially since1998, further deepening the reform of urban housingsystem, along with the rapid development of urbanization, China’s real estate industry hasbeen rapid development. In2010, to curb the property price hikes in some cities, threedeployment control work of the state council. Especially when the April "the state council onresolutely curb the property price hikes in some cities notice after printing, positive changesof the real estate market. Issued by the state council general office on January26,2011, the"about further do a good job in the real estate market regulation work related issues notice"(i.e., the article8), every year, the government kept insisting since adhere to the regulation ofreal estate industry.Since2011, the characteristics of the real estate "differentiation" throw out more andmore obvious. The government in order to guard against the risk of real estate industry, in thesupply of land, development and sales link must improve access conditions and strengthensupervision, the small developers or does not pay attention to management and quality ofdevelopers, can be fatal. Good corporate brand, service quality, not only there is a bigadvantage in marketing, finance, personnel, cost, product is beneficial in many aspects, theinfluence of real estate development enterprises by ChanPinXing to service-oriented propertytransformation is inevitable trend.Through the century real estate company business analysis, find out the real estatecompany limited century trans-regional development bottleneck problems and deficiencies incustomer service. Through effective diagnosis for century real estate company to service thetransformation of the real estate company. Through the transformation, the development ofthe enterprise to obtain advantage and power for century real estate company to enter into abenign, rapid development stage.