Study On "Farmer-Supermarket Direct-Purchase"Development Problem In Anhui

In recent years, the China’s agricultural economy have rapid growth, and it als o has brought enormous changes in the system of agricultural products circulation The transform from "Seller’s market" to "Buyer’s market" lead to the problem of "s elling difficult"; while many links and high cost in circulation improve the agricultu ral product prices and lead to the problem of "buy expensive"; at the same time, t he food security situation is also difficult to meet the increasing quality of life. Th ese problems are caused by poor circulation of agricultural product.The circulation of agricultural products is the core problem of agriculture.It not only affects peop le’s daily consumption, the increase of farmers’ income,but also affect the China’s agricultural economy continued steady development more.In this case, the "Farmer-Supermarket Direct Purchase" as a new kind of agricultural product circulation mo del appeared."Farmer-Supermarket Direct Purchase" simplify the circulation link, sa ve cost, ensure quality and safety, and achieve a win-win situation of the farmers, supermarkets and customers. But there is few study of domestic scholars on the i mplementation factors influencing the mode in a specific region, it is not conduciv e to the promotion of the model. Therefore, this article mainly aims at the problem, and the specific research content is as follows:First of all, this article summerized the background and connotation of "Farmer-Supermarket Direct-Purchase", related theory and current situation of research bas ed on the literature research at home and abroad.Secondly, taking Anhui Province as an example, the paper outlines the "Farmer-Supermarket Direct-Purchase" development present situation, and carries on the an alysis of scientific factors influencing its development by using SWOT method, in order to find suitable for the actual situation of Anhui province "Farmer-Supermar ket Direct-Purchase" development path.Finally, combined with the case of the evaluation results and the problems exp osed in the process of implementation, the problems of "Farmer-Supermarket Direc t-Purchase" implementation in Anhui are summarized, and the paper puts forward s ome suggestions for optimization of the mode of development.This paper mainly adopt the method of summarizing, the method of qualitative and quantitative analysis and the method of analogy analysis。 In the innovation points of content, first of all,"Farmer-Supermarket Direct-P urchase" a new project started to carry out the pilot work in China in2008, this p aper make a systematic study about its background, concept and development for th e first time; Secondly, the paper has discussed the behavior subjects, relevant theor ies and the stage of development of "Farmer-Supermarket Direct-Purchase" in deta il.Third, based on the research of "Farmer-Supermarket Direct-Purchase" in Anhui, the paper sum up the barriers of its development and puts forward the correspon ding countermeasures.