Study On The Large And Middle Scale State-owned Enterprise’s Developmental Strategy About The International Cooperation

As the main power of the construction industry, the large and middle scale state-ownedconstruction enterprises determine the basic tendency and developmental level of China’sconstruction industry. But its growth which is only benefited5.48%from the foreign marketcontribution, still mainly driven by domestic investment, which is harmful for the long-termdevelopment of the state-owned large and medium-sized construction enterprises. With theeconomic background of the drawbacks of the investment, the steady implementation of theeconomic reform policies, the rational return of the real estate market, the contraction of theinfrastructure investment, and the falling demand of the domestic construction backdrop, whichforces an increasing number of construction companies pay more attention to the internationalmarket. However, since the2008financial crisis, the global economic situation is not optimistic.The overall economic goes downside and becomes much more risky. Thus how to determine thefuture development trends and finds its own development strategy in a complex internationalsituation has become the key to victory of the state-owned construction enterprises which isworthy of further exploration.Based the analysis of the feasibility and necessity of the state-owned constructionenterprises to develop international economic cooperation, this dissertation analyze the situationof the international cooperation, the industrial environment and the macro-situation of thestate-owned construction enterprises to develop international cooperation in macro-economicenvironment, industry environment and strategic analysis of the competitive environment. Andthe SWOT matrix analysis method is employed for the strategic choices. The establishment ofthe multi-national localization of basic international strategy program is presented by both theconstruction and financing of related diversification into the path of development, thuselaborated specific market, technology, and talent Strategy as a supplement. Finally, in thisdissertation, from the organizational structure, corporate culture, risk management, corporatebrand and other aspects of implementation of the strategy are put forward specific proposals.Through this study, this dissertation aims at putting the suggestion and reference of theinternational economic trend of the state-owned construction companies which gives advice topromote China’s export-oriented enterprise architecture development and construction enterprisestrategy formulation has a certain application value and practical significance.