| The internationalization is an inevitable road for Chinese enterprises in the era of opening global market and continuing globalized services. However, it is a thoughtful problem for us to consider how to practice well for internationalization, especially when the Chinese enterprises exploring the international market with a surge of interest. With Xiangtan Electric Manufacturing Group Corporation as the case study, this thesis analyzes the external market environment of core product and internal resource capability advantages. It points out the existing problems and deficiencies during the period of internationalization combined with the enterprise’s current situation, which include being lack of full-time professionals of market research and analysis, no clear operation process of international business, no unified product pricing mechanism and profit distribution mechanism, no human resource management mechanism to meet the demands of international competition, no deep and dynamic insight into international business environment. Besides, the enterprise is in urgent need to develop its own resource acquisition ability, cost control ability, risk control ability and resource coordination ability. Moreover, the thesis sets three developing paths for the course of internationalization with different strategic development focuses and targets, which include the initial stage, the middle stage and the later stage. Finally, it points out the support system and management mode which ought to be established according to the self-development requirements of Xiangtan Electric Manufacturing Group Corporation. |
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