Research On The Marketing Strategy Of Taiyang Company

Welding is one of the most important modern manufacturing materials forming and processing technology,it is the key manufacturing technology, its application of a large amount of a wide range of application. Welding is one of the most important modern manufacturing materials forming and processing technology. And it is precisely because of the welding equipment and welding technology are good prospects for our country, therefore, it has attracted many companies or investors to join, thus making the market is fiercely competitive on the steel market in China, or welding equipment market. Not only of the rise of welding the internal competition between enterprises, but also include competition in the domestic enterprises and foreign welding business. In this environment, the welding business in China in order to seek development, and long-term competitive advantage, it must be clear to the target market, target market strategic planning as well as the use of marketing ideas to take appropriate marketing strategy implementation and so on. In today’s era, the companies have entered the era of strategic competition. Competition between enterprises, to a considerable extent on the performance of corporate strategic thinking, strategic positioning of the competition. taiyang company is in such a context, its marketing strategies, as well as the strategy for the future development of the company has a very important role.To sort out and summarize this thesis, the basic theory of marketing and industrial marketing strategy and tactics, and analysis of the development situation and development trend of China’s welding industry, the use of PEST analysis methods as well as the competitive environment analysis theory and Taiyang operating environment, designed based on SWOT analysis, target market strategy, and design of the Taiyang marketing strategy. And, in order to ensure the successful implementation of the marketing strategy and tactics, against four aspects of the organizational security, personnel security, protection of hardware facilities and marketing risk the safeguards established policy enforcement. To guidance on the implementation of the Taiyang company marketing strategy, expand market share, enhance market position, in order to establish and maintain a sustainable competitive advantage in the market.