Study On Merger And Acquisition Strategy Of Real Estate Enterprise In China

Merger and acquisition can promote capital quickly in a short time together, Competitive strength, Industrial Technology Innovation, Marketing capabilities and management capability improvement and so on. The real estate industry in China’s economy and people’s life level has the very big relations, with the development and growth of Real Estate Company, the real estate enterprises merger and acquisition has become a social focus. So far, the real estate industry had happened thousands of merger, successful case of a lot of, failure of the case are many. So, Seek a method to raise the rate of mergers and acquisitions is particularly important.This paper chooses the merger and acquisition of real estate enterprise——the hot spots of society, as the object of study. Through the study of two important links of merger and acquisition——Target selection, Integration of merger and acquisition to seeking correct methods and steps to lead the real estate enterprise’s merger and acquisition activity. So as to, promote the merger and acquisition of the real estate enterprise.This paper first introduces the background and significance. Under the promise of theoretical basis than puts forward the framework and main content. The second part of the paper, illustrate related concepts of merger and acquisition as the basics for the following paper. The third part of paper explains merging motivation and influence and the basic mode of merger and acquisition in real estate. The fourth part of the paper elaborate target selection the key part in merger and acquisition, then get correct strategy guide for the selection of target enterprise choose. The fifth part of the paper introduces integration in merger and acquisition, to get the contents and methods of integration. The last part is empirical research, through this research to confirm there are lots of failure mergers and acquisitions but the benefits is much bigger than the disadvantages.