The Discussion On The Development Strategy Of North Fujian Tea Industry

The tea industry which possesses large comparative advantages hasmuch room for development in North Fujian. In North Fujian, teaproduction has a very long history, and it is characterized by superiornatural conditions, variety complete, excellent quality, etc. Due to thepeculiar functions of health care and beauty effect, the demands ofOolong tea are increasing gradually. While,our country is currently theonly productive nation of Oolong tea all over the world, and NorthFujian is the main Oolong tea producing area where the productiondevelops with a good momentum.Facing the fierce international and domestic competition, thedevelopment of North Fujian tea industry is confronted withopportunities and challenges. How to seize the opportunity to constantlyopen up the market,to cultivate the leading enterprises and enhance thecompetitiveness of tea industry in the future industrial competition hasbecome an urgent problem to be solved.By studying the current situationand development trends of domestic and foreign tea industry,comparingthe current situation of tea in our province and the city,the articleanalyses the comparative advantages of tea industry in North Fujian.SWOT strategic analysis and TOWS matrix were used in this research toexplain the strength, weakness, opportunities and threats in thedevelopment of tea industry in North Fujian. It also clearly put forward the development strategy as well as the detail implementation measures.How to promote the development of North Fujian tea industry? Thefollowing proposals was put forward in this paper:1、Strengthen policysupport and optimize the developing environment;2、Pay attention to theconstruction of tea production base and improve the ecologicalenvironment of tea plantation;3、Carry out standardized, large-scale,intensive management;4、Pay more attention to the establishment of teabrand and the integration of tea brand resources in order to improvequality of tea brand;5、Make a great effort in tea industrialization inorder to do good to the development of more and more leadingenterprises and make the tea farmers more cooperative;6、Cultivate teaculture so as to make the tea industry and tourism business morecompetitive, and push forward the local economy in North Fujian.