7Days Inn Relationship Marketing Research

In1996, Jinjiang Inn was found as the first economy hotel in China. From then the economy hotels in China experienced a period of rapid development.Several major economic chain hotel brands appeared. Blind investment and disorderly expansion will inevitably lead to the total economy hotel product oversupply widespread. Economy hotel industry is more intense competition in the fierce market competition. To survive and develop effective marketing strategies and means to establish an efficient marketing system is particularly critical. How to further develop economy hotels, academia and the business community has widely discussed. Despite the endless variety of marketing planning, but in this marketing war to gain a leading edge economy hotel companies must break through the traditional transaction marketing mode. The hotel is a typical service industry. So service in essence has a relationship property. Competition in the service, if we do not relationship-oriented, we want to get a good performance is very difficult. Market becomes more mature, more and more difficult to win new customers.The more important things is to retain their own customers. Transaction marketing may sometimes also starting role, but in the long run, the organization must have a relationship-oriented, so as to win in the competition. It is this relationship marketing proposed distinction of traditional marketing model marketing strategy.This paper is divided into seven chapters.Each chapter is following major elements:Chapter1Introduction. This chapter is the research background, significance and architecture of the full text of the research methodology and content.Chapter2Core Concepts and Basic Theories. Mainly on the development of relationship marketing, concepts, characteristics, manifestations in our economy hotel concept and characteristics are described briefly.Chapter37Days Inn’s Current Situation and Problems. The development process andcurrent situation of7Days Inn is introduced. Then the analysis using the SWOT method on7Days Inn’s marketing is given. An analysis on how7Days Innuses relationship marketing is followed.And finally the problems of7Days Inn are raised.Chapter4Relationship Marketing of Economy Hotel. There is a research about relationship marketing used by several large major domestic economy chain hotels.Chapter5Recommendations. According to the analysis of7Days Inn on the current situation and problems in the previous chapter, some recommendations is put forward in this chapter.Chapter6Case:7Days Inn Xiamen Simingnanlu Hotel. A specific analysis which bases on a branch of7Days Inn inXiamen is given.Chapter7isSummary. The end of this article is a summary which includes the main points of the conclusions, research shortageand expection.