The Research On Development Strategy Of HY Company

This paper is based on actual case of HY Company, a refrigerator compressorenterprise of China. And it will try to analyze HY Company how to plan and implementbusiness development strategies in order to grasp the opportunity that global refrigeratorcompressor industry capacity transfer to developing countries represented in China,when European and American refrigerator compressor industry becoming more andmore difficult. Based on the analysis of global refrigerator compressor industry,combined with Chinese refrigerator compressor industry and HY Company’s actualsituation, this paper will propose a development strategy to HY Company, and inaccordance with the practical implementation of the strategy, to evidence the correctnessand strategic planning enforceability.This paper is divided into six chapters, the first chapter introduces the backgroundand significance of the research, and summarizes the theory of strategic managementresearch literature, and expounds structural framework of this paper. The second chapteranalyzes the external environment of HY Company, respectively PEST analysis andPorter’s “Five Forces Model” on the macro environment and industry environmentanalysis, and finally under the demand analysis and competitive analysis, summed upthe refrigerator compressor industry key success factors (KSF). Chapter Three is theanalysis of the internal environment, according to the analysis of corporate activitiesvalue chain, and focus on analyzing four main aspects of core competencies, likeresearch and design, procurement, manufacturing and sales. The fourth chapter is thecorporate strategy formation process analysis，by using SWOT analysis, this chapterformulate corporate strategy and strategic objectives. Chapter Five describes theimplementation of the corporate strategy, focusing on financing, mergers andacquisitions, capacity expansion, the internationalization of HY Company.HY Company is planning to implement their own development strategy to becomethe world’s largest and strongest company of the global refrigerator compressor business,determined to make China not only to become the largest manufacturing country in the refrigerator compressor industry, but also to become the most powerful manufacturingcountry in the world.