Research On Cognitive Mechanism Of Trust And Rule Of Behavior Among Partnership Venture Partners In China

Partnership venture is currently the countries out of the economic abyss main means toachieve entrepreneurial economy. However, the failed reality of Part Partner entrepreneurshiplet people gradually aware of the trust relationship to partnership cooperation success orfailure play an important role. How to improve the partners’ cooperative behavior accordingto improve the trust of the business partners? How to promote the vigorous development oflong-term, stable partnership cooperation? Become the focus of scholars at home and abroadlong-term research. Management, psychology, behavioral science and other fields’ scholarsstudy on trust issues from different angles. Game of Neuroscience provides new methods andideas for the trust’s research, not only by gaming experiment effectively reveals therelationship between trust and cooperation behavioral, ERP (event related potential)components can help us to understand the neural mechanisms behind the cognitivemechanism of trust and rule of behavior.By reviewing domestic and overseas scholars’ studyabout the relationship of trust and cooperate behavior we found that:①Trust interactionswith its behavior is not only a simple relationship. Trust of the cognitive process and attitudeformation process of decision-making exist a very complex neural mechanisms, and theprocess aslo is inflenced by the other factors including: the factors establish the trust amongthe partnerships, individual risk behavior of preferences and cooperation partners’ behavior.②Experimental studies are often based on full information on assumptions and restrictionsdue to the experimental conditions, the results are often linked to actual differences in thestories of entrepreneurial cooperation. Based on this, in order to better study on cognitivemechanism and behavior of trust relationships, this content as follows:Firstly, based on game theory and ERP experiment build the relationship model abouttrust considered factors, individual risk preference, and partner behavior and trust relationshipwith the investment behavior.①Using SEM method to extract the trust have a significantimpact on different types of considerations, for later experiment study which the consideredfactors of trust how to influence the cognitive processes of trust and the behavior provide thetrust information cognitive clues,②With the aid of Hsee questionnaire to distinguish theindividual risk preference,③Using E-prime design partner’s behavior. In order to buildthese factors in a trust game experiments, through the behavior data analysis the relation between various factors and trust. At the same time, through the ERP components (N2, P3)EEG data further to analyse various factors on the trust of the formation process of cognitiveprocesses and decision attitude of internal influence mechanism.Second, using interviews and SEM amend–test-amend to the model.①Through theanalysis about the game’s the experimental results, the flaws of the experiment and acomprehensive analysis of the actual story, we concluse the shortage existing in theexperimental study.②Use interviews to discuss issues related to the model of enterprises andthe Combs, an amendment to the model.③Test the models using SEM, through experimentalstudy on path coefficient and discussing further amendments to the model. Throughinterviews and experimental study on demonstration not only make up for the shortfalls, andstrong support for the experimental findings. A experimental and empirical support in the end,complementarity of scientific significance and relevance of cognitive mechanism andbehavior of confidence between the partners of the partnership mode.Finally, based on game analysis, SEM model experiments, ERP components, enhancingconfidence between the partners of the partnership of long-term stability and development ofcountermeasures and thereby facilitate the partnership venture business development andgrowth.