The Strategy Change Of Heilv Tourism Group Company Limited Under The Era Of New Economy

The present era is the era of information and knowledge economy. The era advocatingprovide efficient and quality services, to be a great impact in this new economic era, thetraditional service industries, linger down, too conservative or actively respond flexibility toresolve the matter, to become a problem. The author from the tourism industry of the provincedeal with the challenges, the selected like a miracle in a short turn around the Black BrigadeGroup Limited example, launches the elaboration analysis intended to tourism enterprises tosurvive in the new environment, the development of the law.This text is based on field research and telephoning visited someone interviews, whichproves to be successful to obtain first-hand information. It shows the course of developmentof the companies through the processing and analysis of these data, the original use ofstrategy theory to make a more detailed analysis of the development of enterprises, themethod used during the SWOT analysis of its strategic direction, and ultimately come to inthe new economic era, the Heilv Tourism Group Co. Ltd. has to make a strategic changeaccording to their means to adjust business strategy and improve the management system,innovative services, the service market, just a few years of losses as the result of the surplus.This article is also intended by writing the Heilv Tourism Group Co. Ltd. Strategic ChangeCase to promote use change to improve operational mechanisms, improve service quality andefficiency, and thus an invincible position in the complex environment in case. The serviceindustry in our province which carries out changes, and adjusts the marketing strategy,improves, and the establishment of a modern enterprise system and so has its positivemeaning.