Lanzhou City Mountain Biking Theme Park Business Plan

City Park is a healthy exercise in the1990s appearing on the new concept of international, which is now popular in Europe, America and Japan and South Korea to become a city judge the living environment, quality of life, the image quality of an important symbol.Currently, Gansu Province, inheritance and innovation of Chinese civilization is being created area and strive to build "China’s western tour, starting in Lanzhou " tourism cultural brand, therefore, in Gansu Great Wall Electrical Group Co., Ltd. is located in Chengguan District of Lanzhou City Kitayama forest floor, building " Lanzhou City, mountain biking theme park "project, in full compliance with provincial government put forward the concept of development. To do cycling theme is passed to the public low-carbon, environmentally friendly, healthy living ideas. Through the forest park operation, and further promote and enhance the people of low-carbon travel, health travel awareness, at a higher level called on its citizens to re-return to rely on bicycles to reduce motor vehicle use.In this thesis, Gansu Great Wall Electrical Group Co., Ltd. is located in Chengguan District of Lanzhou City Kitayama Forest as the research object, in the form of a business plan, planning research development and utilization of forest issues, the purpose is ultimately " Lanzhou City, mountain biking theme park" both to entertain the public, but also to realize huge profits. It also makes " theme park" project has the capacity for sustainable development. Woodland Park Project overall business planning functions, highlighting the mass of a culture to cycling as the theme to fitness for the purpose of comprehensive benefits as the goal of planning and design philosophy.The thesis is divided into four parts, starting from the basic situation of the project introduces topics of the background and significance; project construction from internal and external conditions, and competitive analysis projects proposed project construction and management mode selection; from the overall project construction content and scale proposed overall project planning functions; revenue from the project channels and marketing strategy analysis, project profitability forecasting and risk analysis. Finally, a comprehensive evaluation of the entire project, the project investment feasibility draw conclusions.