Research On The Development Srategy Of GanSu LiuHua Group

Gansu LIUHUA Group co., LTD is a large-scale enterprise group developed from the former Gansu Liujiaxia chemical fertilizer plant based on. Its main business areas related to chemical fertilizer, chemical. Fertilizer industry in China is gradually established and developed under the planned economy system. Whether In the era of the planned economy or market directed economy, it has been regulated and protected by national policy. But along with our country market economy system gradually perfect, norms and chemical industry competition intensifies, The national policy on fertilizer industry to support efforts to gradually decrease, Some preferential policies in phasing. The chemical fertilizer enterprises are enterprises the main energy consumption, Influence of national energy policy on fertilizer enterprises bigger, And even affect the chemical fertilizer enterprises of vital importance, most of the fertilizer production enterprises in China was built in the last century six, seventy time,the common problems of relatively backward technology. Although, after the technological transformation of new materials for many year saseries of new technologies, new processes, new equipment, new method,but its scale, intensive degree is relatively low. How to survive in the chemical fertilizer enterprises, can further develop and grow, is a serious and urgent problem facing the chemical fertilizer enterprises.Study on enterprise strategy is comprehensive, the enterprise survival and the develop-ment direction of,Successfully set of outstanding corporate strategy for the chemical fertilizer enterprises is particularly important and urgent, especially in the national macroscopic policy, energy policy and fertilizer market competition the deep influence of fertilizer production enterprise is so.In this paper through the SWOT analysis method.First, a detailed analysis of the system of Gansu LIUHUA Group co., LTD internal resources,Existence of Liu of strengths and weaknesses of the group are sorted out and clear.Then, the external environment facing to enterprises and internal environment and the existing opportunities and risks analysis.On this basis, the enterprise development strategy, and implementation of strategy and implementation means, methods, measures, methods were described in detail.Finally, the conclusion and Prospect of the research prospect.On the basis of deep research, this paper put forward Gansu LIUHUA Group co., LTD consolidated natural gas chemical industry advantage, the use of advanced coal gasification technology, coal chemical industry as the main direction of the development of enterprise development,overcome geographical limitation of environmental protection, the establishment of new coal chemical industry base, through the establishment of coal chemical industrial chain of circular economy, realize the enterprise raw materials,products and profits diversified business strategy.At the same time,on the same field of chemical enterprises in the industrial chain of coal chemical industry to actively explore the route to provide strategic advice and research conclusion.Natural gas chemical industry in the raw material cost advantage under the condition of losing competitiveness, Clean coal chemical industry will be the main development direction in chemical industry in our country.This thesis Oxidation of Gansu LIUHUA Group co., LTD not only their own development with strategic significance, the other with natural gas as raw material of chemical enterprise transformation development also has certain reference value.