Research On The Development Of Bankcard Market In Sichuan

Bank card is a new kind of payment tool. Bank card has become one of the most important payment tools in the social public’s daily life. In recent years, as the banking business is changing from absorbing deposits and issue loans to retail business, bank card is receiving more and more attention from the commercial banks in China, and bankcard market is developing rapidly.Compared to the mature bank card markets in Europe、America and Japan, the bank card market in China started late, and the market system is not perfect and the systems of laws and regulations is not perfect yet. So there is a series of problems, such as merchants violations to use MCC codes, withdrawal of credit card, some acquirer conduct business across the provinces and so on. All these problems restrict the development of bank card business and market in china to a certain extent.The area of our country is vast, and there are more than30provinces in our country. The level of economic development and the residents’consumption habits across provinces are different, so the development of bank card markets in different provinces are also different. At present, many different scholars have carried on analysis and discussion about the domestic bank card market from different angles, but few of them paid attention to the characteristic of the bank market in an area, especially the relatively poor western provinces. Therefore, in order to understand the current situation of the development of bank card market and its developing trend in Sichuan province, this article carried on analysis and discussion about the basic situation of development of bank card market in Sichuan province, the situation of market and the relationship between the market structure, conduct and performance, and studied the unbalanced development of the bank card markets in Sichuan province, based on Sichuan province bank card business data and related survey data, using the theory of industrial organization SCP analysis framework, and grey correlation analysis and cluster analysis methods, put forward the corresponding policy recommendations.I once worked as an intern in Bank Card Association of Sichuan province for ten months, and participated in the bank card market research and business data survey of Sichuan province. During the author’s internship in the association, he read many related documents about bank card market in Sichuan province and participated in the writing of "The Report of the Development of Bankcard market of Sichuan Province in2011" according to the daily research and related business data. I have a more thorough understanding about the bank card market in Sichuan province. Therefore, this article studied and analyzed the bankcard market in Sichuan province, on the basis of collection of the relevant business data and information, in order to grasp the status of the development of the market from macro and micro Angle.The main content of this article is using SCP analytical framework, the analysis of the grey correlation analysis and cluster analysis tool to study the development of bankcard market in Sichuan province, on the basis of introducing bank card business and bank card market development situation at home and abroad. Firstly, I combined and summarized the development situation and trend of the bank card market in Sichuan province in2008-2012on the basis of introducing the development of bank card market both at home and abroad, and in this foundation, analyzed the development of the bank card market in Sichuan province, and summarized and discussed the characteristics and problems existing in the development of bankcard market in Sichuan province. Secondly, I analyzed the unbalanced development of cities in Sichuan province through cluster analysis, classified bank card market in Sichuan province. On the basis of the above analysis, find out the cause of the unbalanced development of the bank card market in the province, and puts forward related suggestions. Finally, using the SCP analysis framework to study the main characteristics of bankcard market in Sichuan province.SCP analytical framework, is "Structure-Conduct Performance" analysis method. We use SCP framework to deeply analyze the characteristics of the market from two aspects of market structure and market behavior, and on this basis, carried on empirical research about the performance of the bank card market in Sichuan province, using the grey correlation analysis method, to better grasp the development characteristics of the bank card market in Sichuan province.A main innovation of this article is using grey correlation analysis method, based on the SCP analysis paradigm, to further study the relationship between the structure and market performance of the bankcard market in Sichuan province, and it is the first time to use this method to study the bankcard market in Sichuan. In addition, the article used the clustering analysis method in the theory of commercial data mining to study the classification of the bank card market situation and development of cities in Sichuan province, to is analyze the unbalanced problem in the markets of cities, and put forward some suggestions.Through analysis and calculation, this paper concludes that during the year2008to2012, the bankcard market in Sichuan province is in an important transitional period, is changing from the highly concentrated oligopoly market to moderate concentration of monopoly competition market, and in2012, the bankcard market in Sichuan province has basically become a moderately concentrated monopoly competition market, the four state-owned commercial Banks’leading position in the market has begun to be shaken. There is a significant correlation between market structure and market performance of the bankcard market in Sichuan province, the government should exert positive effect on the bank card market, improve the bankcard market performance when formulating public policy. In addition, through the analysis that bank card markets of cities in Sichuan province can be divided into three categories:the development of Chengdu bank card market is the most mature, and can be divided into an independent group; Luzhou, Deyang, Mianyang etc. are relatively developed secondary cities,and they are divided as a class, such as the Ya’an, Bazhong, Ganzi, Aba and other relative laggard cities are divided into a group. It shows that, to some extent, the scale and developing maturity of a regional bank card market has a close relation with the region’s economic development level, and there is a high correlation between them.Finally, this article put forward the corresponding policy recommendations based on the analysis, according to the actual circumstance of Sichuan province and the development of bankcard market in Sichuan province. The author believes that related government departments and the People’s Bank of China (PBC) should cooperate with each other, and all the market participants should make positive efforts, jointly and strengthen the construction of market system, to clear the market development direction, combined with macro level and micro level, formulate strategic bank card industry development plan. We should pay attention to the construction of the legal system and credit system. Related governments departments should strengthen prevention of the bank card market risk prevention work in the important position, and hit the bank cards crime, protect the legitimate rights and interests of cardholders. We should encourage bank card business and technological innovation, vigorously promote financial IC card. At the same time, we should strengthen the construction of bankcard acquiring market. Through the construction of "swipe barrier-free demonstration zone" and "Xuntong project" in rural area, we will gradually eliminate the unbalanced development of bank card bankcard acquiring markets. The people’s bank and commercial banks should strengthen the propaganda, tell the public how to use bank card and risk prevention knowledge by various ways and channels, to improve the social public familiarity of bank cards, and improve the popularity of bank card application, strengthen the people’s bank card risk prevention consciousness. At the same time, governments and the People’s Bank of China should strengthen supervision, attach great importance to the role of industry association, give full play to the bank card association, of Sichuan province, strengthen industry self-discipline and management. We will promote the development of bank card market in Sichuan province by all the measures above.