Research On Marketing Strategies Of Amway.Co.Limited

Since the Amway (China) came into the Chinese market, it complied with the China’conditions, suited one’s measures to local conditions, and on the basis of constant innovation, integration of Chinese society. Although the Amway (China) won so many proud achievements, but Amway (China)’marketing road is bumpy in waves and a few degrees in crisis.By1998, Chinese government banned pyramid schemes, Amway (China) is also difficult to avoid, then the Chairman of Amway Corp founder Richard Diweishi decided not to withdraw from China, Amway (China) communicated with The relevant state ministries and commissions repeatly and transformated in the marketing mode positively, Amway (China) became the first10home transformation of enterprises issued by the state council.After the transition from the success of the Amway (China) from1998July to open in2005, Amway (China) achieved sales of more than170brilliant yuan of the performance, it have to say the Amway (China) in marketing strategy adjustment is very successful.Amway (China) exactly what marketing strategy, in the new market environment, Amway (China)will use what kind of marketing strategy is the key to study the contents.This paper from the innovation of marketing mode in the new era, using marketing theory to analysis and demonstrate of Amway (China) marketing strategy.The full text is divided into five parts:the first part, introduction to China’s nutrition and health, beauty cosmetics industry market situation, background, the role and importance of marketing strategy, put forward the "Amway (China) research project marketing strategy";the second part, the definition, effect of detailed marketing analysis, influence factors strategy STP theory and marketing theory, marketing environment (including the internal environment, external environment, SWOT analysis etc.); the third part, in Amway (China) analysis of the current situation, given the Amway (China) marketing strategy; the fourth part, introduce Amway in today’s environment(China)problems and under the new situation of Am way (China) take the marketing strategy; the fifth part, summarize, and puts forward the expected.