Research On The International Business Strategy Of Industrial And Commercial Bank Of China

Since the nineteen eighties, great changes have taken place in the international economic pattern, and this kind of change is continuous and profound impact on the development process of China’s financial industry. Especially after2008, with the outbreak of the international financial crisis, the economy of the developed countries in Europe and America’s economic and financial receive a larger impact, the decline in economic strength and international status, the international community to strengthen financial regulation and reform of the international financial orde are growing louder, the banking industry dominated the global financial industry is facing a new round of reshuffle. It is time for China’s commercial banks, especially the national commercial banks need to seriously study the issue,which mean "Find the chances in crises", set up have a certain competitiveness in the international management system, through the implementation of international business strategy at present for the actual operation, improve the international competitiveness and influence fast and steadily, thus opening the international space for development.Industrial and Commercial Bank of China was established in1984and insist on after nearly30years of development, the Industrial and Commercial Bank of China has become the world’s largest market capitalization, customer deposits and most profitable listed banks, ranked77of the world’s top500enterprises in2012, in the capital bank ranked first. While in the nature of diversified financial and professional services for domestic and corporate customers and individual customers, ICBC With the pace of internationalization of Chinese enterprises, and gradually began its international development, this development accelerated significantly after the stocks were listed in the2006.Till the end of2012, the Industrial and Commercial Bank through its own institutions in33countries around the world to carry out financial services, the total amount of foreign institutions has reached239overseas business has gradually become an important source of profit for the Industrial and Commercial Bank and the future direction of development.This paper is divided into six parts, the first part of the introduction to the research background and significance, summary of the theory, thesis ideas and frameworks and research methods and innovations; theory of international operations, international meanings from the bank, the bank of the second section describes the bank inter nationalization motivation theory, experience curve, portfolio theory, the theory of international operations and commercial banks international operations outlined five aspects; third part focuses on the Industrial and Commercial Bank of China international operating status, its Introduction, at the same time using the Tana lysis; In this part also analyzes the Industrial and Commercial Bank of China international operating status, positioning and choice, find out the Industrial and Commercial Bank of China international management situation and existing problems, determine the international business strategy of positioning of the Industrial and Commercial Bank of China; fouth part introduces foreign commercial banks international operations successful experience for reference, discusses HSBC and Citibank, for example; part five proposes to speed up the development of the international operations of the Industrial and Commercial Bank of China countermeasures, and finally summarize and induction. The sixth part carries on the summary and the induction.This paper selects the international strategy of the industrial and Commercial Bank of China as the research object, through the discussion of integration of theory with practice, in order to find the suitable for the development of business strategy for the industrial and Commercial Bank of China Industrial and Commercial Bank of China International Development, help in the future international development go more smoothly. Also hope that as a reference, and can provide certain reference for the internationalization of China’s banking development.