The Study Of Horizontal-Scroll-Compressor Investment Project Of Hunan Huaqiang Company

The investment decision is to find appropriate optimal investment program to provide investors with investment objectives and direction. Project investment decision making refers to the investor who aims to achieve his or her intended investment objectives and analyzes, judges and selects the major economic issues such as the necessity of investment, investment objectives, investment scale, investment direction, investment structure, investment cost and benefit in the economic activity via the use of certain scientific theories, methods and means through certain procedures. In all companies, the investment decision-making is the most critical and the most important decision, which can maintain the sustained and stable economic and social development.One can apply what he or she has learned when combing theory with practice. Based on my experience in project investing over the past few years, I have a profound understanding in the field. I have employed different technical methods in the process of technical methods, which provides theory support for the availability of the project investment decision making.This paper takes Hunan Huaqiang Company on the frequency of horizontal scroll compressor with actual project investment behavior as an example, exploring deeply on the use of its operating theory as well as practice by employing the method of the project investment decision making. At the same time, the paper gives a detailed statement on the necessity of project investment in the industry of new energy when facing the domestic macro policies and under the circumstance of the massive market, based on the analysis of the current operating situation in Hunan Huaqiang Company.This paper applies the modern enterprise project investment decision-making theory and techniques to Hunan Huaqiang project. First of all, in the view of investment decision-making theory, the author introduced the concept of investment decision, principle, method, program, system and so on. Then many other aspects on the environment of project investment are discussed, such as product market, technical conditions, and development prospects. In the mean time, the author put forward constructive suggestions and measures based on the analysis of the characteristics of frequency conversion horizontal scroll compressor project in the aspect of production operating, planning management and so on. Secondly, the paper discussed the risks and the uncertainty that the project may encounter and gave a comprehensive evaluation of its risks analysis, meanwhile coming up with the specific ways to prevent and solve the risk-related problems and demonstrating that the above project exerts a positive effect on market economy and society. Finally, taking the actual situation of market into account, the paper revealed the prospect of the development of vehicle air conditioning industry and introduced the concept of industry investment strategy. Through performing the investment decision making, a company can establish a comprehensively scientific evaluation model and systematic investment decision making, which will be used for reference for similar upcoming industry in the aspect of investment decision making.