The Research On The Influencing Factors Of Corporate Social Responsibility Performance Of Listed Bank

Recently, the corporate social responsibility has become an essential theory anda reality issue from around all of social sectors at home and abroad, especially severalof scandals arise frequently in domestic enterprise at present. Moreover, as the core ofmodern economy, the bank seems as a special industry for its management of moneyand credit. And its business activities are related to the security of national finance,economy and society, which should take more social responsibility than other serviceindustry. Therefore, the concept of social responsibility of bank and its extension hasturned to be a focal point around scholars. Although, there are a few researches on theimpact of financial performance or corporate governance on the social responsibilityperformance of bank respectively, lacking of comprehensive empirical study fromseveral of perspective. So, based on the related concepts and theories, this articlemakes an empirical research about many factors impacting on the social responsibilityperformance of listed banks, and then puts forward some advices.Firstly, this paper summarized and generalized the concept of corporate socialresponsibility, corporate social responsibility performance and corporate socialresponsibility of listed bank, and then divided the social responsibility performance oflisted banks into five parts: the responsibility to shareholder; the responsibility tocustomer; the responsibility to employee; the responsibility to country and theresponsibility to community. Afterwards, based on the theory of stakeholder,legitimacy and social contract, we found four types of factors which would have aninfluence on the social responsibility performance of listed bank, and then analyzedthe effects of these factors from the theoretical perspective. These factors are,respectively, financial performance, corporate governance, institutional pressure andenterprise characteristic. Based on the above analysis, we made descriptive statisticalanalysis, correlation analysis and regression analysis to conduct empirical researchabout the impact on the corporate social responsibility performance of listed bankfrom four types of factors, by using some statistical analysis software, like EVIEWSand STATA. Besides, in order to assuring the reliability of the research results, wemade some robustness tests. At last, from the view of enterprise, government andsociety, we put forward some related suggestions.This article taking the listed banks as the research object use the multi-criteriaevaluation of financial performance of bank and bring in the institutional pressurefactor, which is helpful to enrich the existing corporate social responsibility research. Meanwhile, this research could improve managers’ cognitive ability about motivationof performing the social responsibility, and then conduct daily management of itsbank more scientifically.