The Analysis On The Pricing Strategies’ Games Of The Real Estate Marke

The national macro-control for real estate market is continuing, andunder the kind of background, activities of investment, speculation are reduced. The realestate market belongs entirely to the seller’s market situation has been difficult toreproduce, developers need to consider the market factors fully, and work out areasonable price, in order to better sales houses. Study on the price decision ofcommercial housing in this economic environment significance lies in the improvementof the competitiveness of enterprises, establish a brand image; to provide a reference forconsumers to purchase, enhance the rational behavior, and promote China’s real estatemarket norms and healthy development. At the same time, to change the status quo ofreal estate development company cost pricing, the pricing of the fundamentally, solvethe existing in the pricing process of randomness, blindness and lag, to increase productmarket share has its significance.This paper explores based on game theory, price tactics of real estate etc. Thispaper analyzes and summaries relevant researches firstly, as well as relevant theoriesabout game theory and real estate. At the same time, influence factors of real estateprice are analyzed, including the individual factors, regional factors and generalfactors. And the game process of the real estate market pricing is analyzed, the realestate pricing process is complex, the government decision, competitors of the strategy,and the purchase of consumer psychology is to determine the prices of the main factors.Participation of all participants formed the game process of the real estate price in eachlink. Through the above analysis, this paper in Changsha City our position as the casefor empirical analysis, and formulate the corresponding price, and puts forward theprotection of the price to be related security strategy implementation.