A Study Of The Customer Marketing Strategy Of The Agricultural Development Bank Of China Kangbao Subbranch

Policy bank customer marketing strategy is effective to carry out various businessbooster. The agricultural development bank of China in terms of its policy mission, Theeffective development of credit business about the bank can high efficiency, high qualityagricultural policy Banks duties. In this paper, we analysis and study on the agriculturaldevelopment bank of China Kang Bao county branch of the customer marketing strategyproblem.This article take the "agricultural development bank of China, bank of constructionof new countryside" height, Using literature review, data analysis methods such asinvestigation and discussion. On the basis of the related literature summary, collecting anumber of national macro policy, local regional development policy and the agriculturaldevelopment bank credit policy and regional background, we has carried out extensiveinvestigation and study. Using SWOT theory for Kang Bao county agriculturaldevelopment bank customer marketing present situation has carried on the empiricalanalysis. Also, using the method of comparison, and the characteristic of agriculturalpolicy Banks and commercial Banks business divisions as well as the competition inKang Bao county put forward the author’s point of view.Through research, proposed the product selection strategy, customer selectionstrategy and human resource management strategy. Fight for Kang Bao county the bankbusiness development of new customer marketing management strategy. Under theprecondition of prevention and control risk, seek the unity of speed, quality, efficiencyand sustainable development. Truly realize the agricultural development bank of"effective development" put forward by the head office. Are also looking for theagricultural development bank marketing management contribute to the consummation.