| As the key factor determining the success or failure of a company’s operation,enterprise strategy is the overall plan for the enterprise to seek long term development. Asa matter of fact, study on enterprise strategy is of significant importance to the operationand development of the enterprises. Among today’s highly developed global economy, thecompetition between enterprises involving in market activities has ever become evenfiercer, which actually raises even higher objective demand for enterprises to seeksustained growth and continuous acquisition of competitive advantages.On the basis of recent research on enterprise strategy from both domestic andoverseas, this paper mainly makes deep analysis for the operation status quo ofQinhuangdao Shouqin Metal Materials Co., Ltd (hereinafter called “Shouqin Company”)with the utilization of modern enterprise strategy management theory. By adoptingPESTEL model, the paper analyzes the external macro environment that ShouqinCompany faces. Furthermore, by employing Porter’s Five Forces model, it elaborates theindustrial environment that Shouqin Company lays in. In addition, the paper digs thecompany internal environment from company resources and capabilities and makes anoverall analysis for its strength, weakness, opportunity and threats by means of SWOTmodel and obtains the stand-by development strategy, which helps to make use of goodopportunity to win the powder of initiative in the market competition.On the foundation of overall analysis and summarization and with the considerationof current market situation and the company operation, this paper puts forward thatShouqin Company should adopt the strategy of products differentiation. It also raises somestrategy implementation that the company shall take in the future business operation. Allof these are of significantly theoretical and practical importance to Shouqin Company totake part in the market competition and maintain long term and stable growth in the future. |
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