A Study On The Profitability And Implementation Strategy For ZS Wireless City

At Present, The Building and Operation of Wireless City has been one of mainmeasures for confronting for the development of Mobile Internet from Mobile Operator.However, The Building and Operation of Wireless City has not been bring in profit forMobile Operator. This has been the main problem of Wireless City.Four sections are included in this paper. The first section summarizes thedevelopment and influence of the Value Chain Theory at home and abroad，summarizesWireless City construction course home and abroad. The second section analyzes thecurrent ZS Wireless City construction and operation characteristics, summarizes theexisting profit models of ZS Wireless City and obstructive factors of the existing profitmodels. This includes: High communication cost has been in the presence of the variousdepartments of ZS Wireless City, The ZS government has not yet involved in theconstruction of ZS Wireless City, external partners are not much stimulated. The thirdsection analyzes some reasons of blocking profitability by comparison between ZSWireless City existing internal value chain and external industry chain, ZS Wireless Cityexisting value chain and ZS Mobile existing value chain. This includes: Operation costshave increased in ZS mobile existing internal value chain caused by ZS wireless cityinternal value chain. The value stream of external industry chain can’t be liquidated. Thereare alternative competitive relationship between internal value chain and external industrychain. The last section takes a reconstitution for the existing internal value chain andexternal industry chain of ZS Wireless City and concludes totally new internal value chainand external industry chain of ZS Wireless City, and then brings some profit strategies forZS Wireless City, such as ZS mobile Separates business support platform, applicationdevelopment, supplies wireless city platform capability supporting and opens clientresources, supplies information technical supporting for the government in return forsupport of Wireless City.