Study Of BSB Corporate Social Responsibility On The Perspective Of Stakeholder

As a part of the global capital and industrial chain, China’s economic and socialdevelopment has become affected directly by corporate social responsibility activities,which is getting more and more attention from the international community. Doingcorporate social responsibility has become a necessary condition for a company toparticipate in global competition; and how a company is assuming its CSR or whether itreach the certification standards or not has become a new trade barriers initiated bydeveloped countries against developing countries. Chinese commercial banks are specialfinancial enterprises in our country, its CSR issues are concerned by the public. With thesociety an increasing focus on CSR and the proposal of green-credit policy, commercialbanks’ CSR has become a new research focus.This paper reviews the theoretical origins and conceptual development of CSR;through summary and comparison, takes the stakeholder theory as the theoretical basis ofthis paper; and based on this basis, defines the meaning and content of the commercialbanks’ CSR; then builds an evaluation system of commercial banks corporate socialresponsibility and applies the system to a specific commercial bank. This research selectsBSB Bank as an example, uses Fuzzy Synthetic Evaluation method to analyze of the CSRperformance of BSB Bank, and proposes a few recommendations for its developmentbased on the analysis.This paper has four parts, the first part is literature review, which reviews thetheoretical research and empirical research status of domestic and international CSR,especially commercial banks’ CSR, providing some guidance and references for theresearch below. The second part is the construction of commercial banks’ socialresponsibility evaluation system, which analyses commercial bank’s CSR contents fromthe point of view of seven major stakeholders, who are the government, customers,environment, stockholders, community, employees and commercial partners; buildscommercial banks’ social responsibility evaluation system, and uses AHP method to calculate the weights of the indexes, according to the opinions of expert group for index’simportance. The third part is application of the system, which uses Fuzzy SyntheticEvaluation method to evaluate and analyze BSB Bank’s CSR; then, based on thetheoretical research and analysis, and according to BSB Bank’s CSR status its owncharacteristics, this paper brings several suggestions for its future CSR activities. Thefourth part is the conclusion of the study, which summarizes the main content andconclusions of this study, and makes a few inadequacies.