Green Marketing Techniques Philosophy Perspective

As a new type of enterprise marketing concept and marketing model, theformation of green marketing is not accidental. It has a very close relationship withthe continued deterioration of the global environment since the1960s, and difficultiesof traditional marketing model, and new contradictions of the internationalsocio-economic and political development.With marketing theory begin to attribute ecological issues into the scope of thecorporate marketing strategy, the concept of "green marketing" rise, many companiesget on " road of green marketing”. Although human being technology is continuousbeing developed, green marketing strategy are being improved, government is alsoactively propose appropriate policies and regulations, or support enterprise, greenmarketing is success only in a small area, but not popular. The pollution enterprisesstill exists, people’s green consciousness is also indifferent; it seems that greenmarketing stops footsteps. To find reason, we need for research and exploration.This article literally illustrate on the drawbacks of traditional marketing, thelogic of the rise and evolution of green marketing, green marketing at home andabroad of the status quo and its shortcomings. Problem analysis and critique of theshallow green marketing from the philosophy of technology’s visual, drawing on theessence of the theory of deep ecology philosophy, to define the nature of deep greenmarketing, connotation and looking forward to the realization of the path of the deepgreen marketing.