Empirical Study Of Corporate Marketing Resource And Enterprise Growth Ability

Since enter twenty-first Century， along with our country economy developmentunceasingly thorough， the growth ability of enterprise theory research has increasinglycaused people’s concern． From the enterprise resource management point of view， to studythe growth ability of the enterprise has become in recent years the enterprise strategymanagement to the hot topic of scholars．Enterprise resource management scholars think， the enterprise can maintain lastinggrowth ability， is derived from the enterprise with scarce， difficult to replicate， valuableand irreplaceable resource base， and can serve as a starting point， from the enterpriseinterior to seek to meet the above condition advantage resource， thereby to realize thecontinuous development of enterprises．Use of enterprise resource management perspective to the study of enterprise resourcesand the growth ability of the enterprises， to correctly evaluate the growth ability of theenterprise， relates directly to the enterprise not deviate from the correct development ofwaterway； the accurate control of enterprise systematic implementation． Because theenterprise with the resources of different industries， different enterprises have differentdegrees of impact， therefore， analysis of enterprise’s marketing resources of the enterprisegrowth ability influence will be directed to．In this paper，above city retail enterprises as theresearch object， and the listed retail companies for the large retail enterprises， innovativemarketing resource utilization as the breakthrough point， the establishment of suitablemarketing resources evaluation of growth of enterprises in our country the system capacity，analysis of the enterprise growth ability． In this paper， at home and abroad on the basis oftheory， combined with the growth ability of enterprise existence’s question， thecomprehensive use of resources management theory， enterprise growth theory， marketingresource management theory， and in the induction and the summary of a large number ofdomestic and foreign on the basis of the relevant literature， using correlation analysis，factor analysis and other related data evaluation method， the use of financial data， onlarge-scale retail enterprises growth ability evaluation， finally proposed promotes the largeretail enterprises of our country to grow the countermeasure of ability．The basic architecture is： First of all， according to the large retail enterprises of our country at present actualsituation， proposed the research background and significance；Secondly， reading and reference literature， for the proposed hypothesis and providetheoretical basis of index；Once again， the relevant theory and the practical situation in China the combination，select sample data；Finally， the data processing， get the conclusion， and puts forward relatedsuggestions．...