International Marketing Strategy Research On China Railway Wagon

The deepening of economic globalization，the rapid growth of international tradeand investment scale，For seek more marketing opportunities and broad space fordevelopment Companies around the world turn their attention to overseas markets.With the development of world economy and increase people’s environmentalawareness，Railway truck for transportation which Its low cost, high efficiency,environmental protection and energy conservation value of discovery and reassertagain。Global demand for railway truck market will continue to steady growthIn the process of reform and opening up, in our country through theimplementation of the strategy of "introduction to" rapidly changing economicbackwardness。Active participation in economic globalization, at the same time has wona place in the new round of global industrial division, become one of the beneficiaries ofeconomic globalization。Since2000, our country to speed up the implementation of thestrategy of "going out", the development of a large multinational company, raise thelevel of international operation. In internal won the national policy vigorously support atthe same time, external because international economic recovery recovery and lowcarbon environmental protection concept deeply rooted in the hearts of the people。Countries have to speed up the development of rail transit industry, North America,central Asia, eastern Europe, southeast Asia, many countries into a new round ofrailway equipment renewal, for railway truck manufacturing industry provides a widerange of international market space。Railway freight enterprises to speed up the internationalization in our country, thetechnical characteristics, make use of both the market effect, the stationing, increaseinternational market marketing innovation service mode, jointly set up internationalservice center, technical standard system of China gradually to mature market output,preempt the market commanding heights。Rail transit equipment and the proprietarytechnology and complete set of integration technology advantage, for users at home andabroad to provide comprehensive technical solutions, accelerate the expansion of theChinese railway freight enterprises overseas market, adapt to the needs of thedevelopment of China’s "twelfth five-year" reform。However, it was hard to "go out". On the one hand, Chinese enterprises relativelyweak overall strength, poor ability of independent research and development,management, water quality is low, the product structure is unreasonable, the problemsuch as enterprise system is not sound is very outstanding; On the other hand, Chineseenterprises generally lack of international market knowledge and experience,international marketing management skills and the ability to withstand internationalmarketing risk is very weak。So, Chinese enterprises "going out", in addition to solvethe modern enterprise system construction, structure and technical progress, also need tosolve the problem of international marketing management ability is weak。 Based on the current international advanced marketing strategy theory as the guide,in-depth study of China railway vehicle international marketing status quo, analysis ofthe development of the domestic railway freight industry facing the problems, railwayfreight industry competition was forecasted. On a comparison of international railwayfreight industry development at the same time, find out the development direction ofChina railway freight, and China railway wagon international marketing strategy is putforward。...