Research On Evaluation Of Ship Steel Strategic Alliance Mode And Operation

Ship manufacturing industry is a capital-intensive industry, From the point of view ofthe supply chain, the whole shipbuilding supply chain is composed of collaboration betweenfactory, factory, shipbuilding, ship agency and the owner of the information flow andlogistics. The ship company and steel enterprises is a part of the whole shipbuilding industrychain in the upstream and downstream enterprises, as the industry chain, there is a supplychain between them, benefits and risks are closely related. And in the current economicsituation, on the one hand the ship prices led to shipbuilding enterprise income continues todeteriorate; on the other hand, rising steel prices caused by rising prices will hit the shipowner ship order enthusiasm, thus to adversely affect the new ship orders for shipbuildingenterprises. In this case, how to improve the overall competitiveness of shipbuilding supplychain, supply chain partners win-win become ship economic ship enterprises and inconsideration of the steel prices between the major issues. Our country also should learnfrom the experience of developed countries, to accelerate the strategic alliance of steel andshipbuilding industries of the two range and depth, changing from the traditional tradingrelations is a long-term strategic cooperative partnership, on the lower reaches of a win-wingoal of the industry chain, to enhance the ability to resist market price fluctuations, toimprove the efficiency of the production. Improve, reduce production cost, shorten theperiod of the production cycle and shipbuilding steel plate.Firstly, The shipbuilding industry as the pillar industry, has been the nationalgovernment support and guide, yield, hand-held orders constantly reaching record highs,achieved a steady growth. this article on China’s marine steel market is analyzed, mainlyanalyzes the basic situation of China’s shipbuilding industry, marine steel price fluctuations.In addition, analysis of China’s shipbuilding enterprises and steel enterprises strategicalliance is necessary, look from whole, the shipbuilding industry shipbuilding capacity, withcharacteristics of steel, steel enterprises to the manufacturer, the fierce competition betweenenterprises, the strategic alliance between ship and steel prices is inevitable; from theanalysis of ship steel price fluctuation Perspective, marine steel prices fluctuating needstrategic alliance; from the shipbuilding industry chain, shipbuilding industry has thecharacteristics of wide relevance, demand, production cost more and more high, boat andsteel enterprises occupy an important position in the supply chain, the alliance between veryimportant.Secondly, according to the characteristics of the shipbuilding industry, the shipbuilding enterprises and alliance in steel enterprises is analyzed and the supply chain asbetween upstream and downstream enterprises of the ship and steel enterprises strategicalliance mode, the enterprises in the steel enterprise cooperation with upstream suppliers,according to the alliance between depth-interest connection degree, specific the agreementfor strategic alliance mode, alliance mode, strategic partners in involved in the constructionmode and the mode of joint venture, and the detail. Then, by constructing the evaluation ofD-S evidence theory model and the evaluation index system is established, using D-Sevidence theory was used to evaluate the present running situation of the several modes ofstrategic alliance ship steel in China. Finally, draw some enlightenment on the ship steelstrategic alliance in Jiangsu area, analysis of shipbuilding industry in China’s economicoperation in Jiangsu area, mainly shipbuilding area shipbuilding output, new orders andorders to undertake a situation, so as to guide the shipbuilding enterprises in Jiangsu areaand steel enterprises to actively join the strategic alliance, and the Jiangsu region theshipyard, shipyard are put forward some suggestions of strategic alliance, which will giveyou the enterprise value-added, increase the profit space, to improve China’s comprehensivenational strength through strategic alliance ship steel.