Research On The Product Development Management Of Gulf Security Technology Company Limited

Along with the changing of Global Economy Competition and arrival of KnowledgeEconomy Era, the competition among enterprise is reflected more and more on thestrength of financial ability and core technology. And so, as a company, the ProductDevelopment becomes the key element to the financial growth, business scaledevelopment and technology strength. In order to quickly capture the market, how tostrengthen the R&D ability, in terms of efficiency, innovation, time, cost and new-productlaunch, is the big challenge to every enterprise.The essay states the background and meaning of the topic first, and then put thecurrent situation of Product Development in domestic and overseas market into asummary and comparison, subsequently, brings forward the research method and frame.Afterwards, taking a case study of personal experiences in GST, the author reviews thephylogeny of management system of Product Development, and then summarizes thecharacteristics of Product Development in GST under two different managements ofdomestic small-medium private company and international large foreign enterprise. Basedon above analysis, the essay particularly describes the current Product DevelopmentManagement and the problems with the syncretism of new Product DevelopmentManagement. Utilizing the academic tool of IPD, SGS, etc., the essay put forward thepractical and possible advices and solutions, in terms of PD strategy, culture, structure,procedure, project management, HR, product review, etc. At last, the essay suggests thestrategy and process of implement of new system of Product Development, as well assolutions to the problems occurred.Refer to the analysis in the essay, the author intend to utilize the advanced managingmethod, principle and model into the operation of GST Product Development, so as toresolve the current problems. Hopefully, the essay could help the company find the rightdirection of Product Development, establish an efficient and complete PD management,and contribute to the growth and development of the company.