Analysis Of Strategic Environmental And Strategy For Zhongyuantrading Co.,Itd.

Based on those internal and external operating conditions of ZhongYuan TradingCorporation，This paper used some classic strategic management theories and tools such as PESTanalysis model，Porter’ five forces model，SWOT analysis method for in-depth analysis.At lastgiving two strategic directions to ZhongYuan Trading Corporation to choose.Main contents of this research：1.Analysing the company’s strategic environment.Using PEST model analysed ZhongYuanTrading Corporation external macro-environment, using the Porter’s five forces model analysingthe GGBFS（Ground Granulated Blast Furnace Slag）industry competition environment.2.Introduce the company’ running situation.Through analysis of the company’s internalmanagement, show the company’s organizational structure and the corresponding advantages;pointed out the process of company’s business operating,and explain the potential risk of thecompany’s business; analysing the company’s financial management.3.SWOT analysis.Finding out that this trade company has a pier, talent, and experiencesuperiority, but there is a single product structure, uncertain macroeconomic policy and otheraspects of problems.In addition，The GGBFS market is short supply, as the government hasincreased its efforts to support the private small and medium enterprises, the GGBFS industrywould have a broad prospects.4.Proposed two development directions for ZhongYuan Trading Corporation.First, making useof the advantages of the pier, talent, channels and operating with the same channels of cement, slagpowder, fly ash to convert to a integrated traders so that can improving the ability to resist risks andmaximize benefits.Second, adopting backward integration strategy,been manufacturers so that wecan create our own slag powder production line.