Research On CSR Of The World’s Three Largest Luxury Group

With the change of people’s values and the increase of negative externalities, the traditional social responsibility view that the shareholders’ interests first is no longer meet the needs of the development in modern society, the fulfillment of CSR has a great significance, on the one hand, establishing a good social image, so as to win more shareholders, customers, employees and other social capital, on the other hand, is beneficial to the redistribution of social resources, by transferring the wealth and material to narrow the gap between rich and poor, reduce people’s discontent of the social injustice, promoting the development of harmonious society. In2011China become the world’s second largest luxury consumption country, luxury consumption arouses flaunt consumption psychology in middle class, young people who are weakness in capital accumulate, This blind worship of luxury goods urged customers ignore corporate social responsibility, helping rose luxury enterprise’s ignorance of CSR in China. By study the difference of good social responsibility management system of luxury enterprise and the actual performance in China, this paper try to enhance public awareness of the social responsibility, has important theoretical and practical significance. In order to provide the theory basis for further application, the paper try to make this theory thoroughly through clarifying connotation of luxury goods and social responsibility, combing theoretical framework and social responsibility hierarchical model. At the same time, this study attempts to use the data from the social responsibility information disclosure in its annual report of the world’s three biggest luxury group, by using social responsibility hierarchical model to explore group’s social responsibility management system, comparing the social responsibility information disclosure with status quo, find out the difference and reason, put forward policy suggestions to promote luxury corporate apply social responsibility in China based on the reason.