Study On The Emergency Risk Sharing Mechanism For Retail Supply Chain

With the rapid change of retail competition environment and various emergencies occurfrequently, the retail supply chain management is faced with enormous challenges. On the onehand, they have to constantly change the way of supply chain management method to adapt tothe new competitive landscape, on the other hand, they have to find effective measures toprevent and respond to the frequent emergencies. As all the supply chain members areindependent individuals, they naturally to value their own interests and even responsibility toeach other in order to maintain their own interests when risk comes, which make it moredifficult to cope with emergencies for the whole supply chain. Therefore, this essay juststudied how to make risk allocation strategies between enterprises of the retail supply chainwhen emergent events comes.First, this article start with the theory of emergency and risk management, introduces theemergency classification, source of risk and risk sharing theory，Analyzed the research resultsof domestic and foreign scholars for Supply chain emergency, Supply chain risk management,Retail supply chain management, Benefit sharing mechanism and Risk allocation mechanism.And comparative analysis the relationship between the emergency, the emergency supplychain and retail supply chain. Secondly, analysis the retail supply chain characteristics andexisting problems from the perspective of retail industry, discuss the controllability of theretail supply chain risk factors and risk transfer mechanism, then introduce a risk transfercoefficient to established the risk transfer model to verify the feasibility of the profitdistribution mechanism. On this basis, respectively discusses the retail supply chain mode ofdistribution of profit and risk sharing. Again, established the risks-benefits model on the basisof the principle and necessity of risk sharing to proving that the relationship between risks andbenefits into a direct ratio, then by introducing the "modifying factor" which is consist ofinvestment proportion, effort degree, loyalty degree three factors to get The Improved ShapleyMethod for reasonable profit distribution proportion. Finally, on the basis of analysis differentrisk sharing models which occur by uncertainty demand and supply failure, according to thecalculated profit distribution proportion to analysis risk allocation strategy under all kinds ofrisk modes.