The Research Of Integrity Issues In Cosmetic C2C Online Shopping With Game Theory

With the rapid development of Internet, online shopping has been accepted as a newway of shopping by consumers, and it has a great potential market.C2C onlineshopping has become a great way of cosmetic consuming because of its goodthird-party payment tools, credit system and convenient way of shopping. More andmore people begin to set up shops on C2C website.However, due to the nature of C2C platform and the product characteristics ofcosmetic, there are some integrity issues between the sellers and buyers, which haveseriously damaged the interests of consumers and hinder the healthy development ofe-commerce.Based on the current situation and existing problems of cosmetic C2C onlineshopping, we build game models between the two major subjects--Seller and Buyer:Static Game Model, Incomplete Information Dynamic Game Model, as well asRepeated Game Model. Through the cost-benefit analysis of them, we find thereasons of integrity issues in cosmetic C2C online shopping, and we find the currentproblems in C2C platform and government. Finally, we put up some suggestions onhow to promote the health development of cosmetics C2C online shopping.