QD Bank Development Strategy Research

City commercial banks have an important position in the financial industry of Shandong Province and have developed into the mainstay of local finance in Shandong Province.Under the background of the new era innovation strategy,with the further improvement of the market system and the further development of Internet finance,urban commercial banks will usher in new development opportunities.City commercial banks should analyze the opportunities and challenges in the market environment and their own advantages and disadvantages,formulate strategies suitable for their own development,unify strategic thinking,flexibly respond to changes in the market environment,and make overall use of existing resources from the fierce Gain strategic advantages in market competition and win development opportunities.Taking QD Bank as an example,this paper starts from the development status of QD Bank,based on the basic framework of strategic management theory and market positioning theory,and combines the actual characteristics of QD banking industry to make the macro environment and internal environment of city commercial banks more comprehensive and systematic.The analysis uses the PEST analysis model of the macro environment to analyze the political environment,economic environment,social environment and technical environment of the QD bank.This part deals with the macro environment system,regional environment and supervision of the city commercial bank.Contents such as the environment,internet finance,and competition in the industry.In the internal conditions analysis of QD Bank,the SWOT model is adopted to analyze the advantages and disadvantages of QD Bank,as well as the opportunities and threats of development.Through the comparative analysis of various influencing factors,the strategic matrix of urban commercial banks is constructed.Lay the research foundation for the strategic development path of urban commercial banks.On this basis,the strategic positioning,business positioning and marketing positioning of QD Bank are formed,and relevant suggestions for QD Bank’s strategic development are put forward.