The Study Of Delay Strategy Based On The MC Leagil Supply Chain

In an increasingly competitive market environment, Modern market requiresenterprises to the lowest cost, rapid response to consumer demand, the premise to obtaincorresponding economic benefit in the enterprise, enable consumers to reach themaximum value. And rely on the single enterprise own ability cannot meet thisrequirement, Enterprises on the supply chain management mode and masscustomization postponement strategy is one of the key to business success. This paperfrom the mass production has been unable to adapt to the market environment leads tomass customization theory, analyzes its development process and reasons, then startingfrom the supply chain mode, respectively analysis of the operation principle of leansupply chain and agile supply chain, supply chain management mode and then leads topush-pull combination, which leads to the delay strategy and CODP point. According tothe position of the point CODP to classify the postponement strategy, including designdelay, procurement delay, production delay, transportation delay and delay of service.Further analysis of the factors affecting the delay strategy. Then, study the delay pointsis the core strategy, the specific location of the CODP points are determined by model.Finally, the delay strategy CODP model application analysis.This paper first analyses the operation principle respectively push supply chain,pull supply chain and their respective shortcomings, On the basis of this, This paperputs forward the mode of operation of leagile supply chain management; Factors indetermining the delay strategy selection, on the basis of qualitative analysis, this paper,use of non-fuzzy number judgement matrix method to get the weight of each factor injudging the specific location; In determining the specific location of postponementstrategy in CODP point of the leagile supply chain, according to the characteristics ofthe target of research and Study on the consumer’s sense of perspective, using theprinciple of the value engineering to construct the model of point CODP.