Research On Competitive Advantage Of Accounting Firms Based On Resource-Based View

Although the accounting profession in China constantly develops withestablishment and deep development of the system of socialism marketeconomy, it still does not reach the degree of the need of Chinese economyand society development and exist obvious gap with the development levelof accounting profession in the world. Moreover, after fulfilling thepromise which China has made to open the accounting market in China whenjoining WTO and enforcing the new accounting principle, both factorsstimulate the existing competing and developing of accounting professionin China. How to guide the developing normatively with differentdevelopment position to big、middle and small-scale accounting firms, morepromoting comprehensive strength of Chinese accounting profession,promoting Chinese accounting profession better and faster developing hasbecome a main topic of Chinese accounting profession developmentresearching now and the forth.In the middle of1980s, more scholars begin to explore the source ofcompetitive advantage inside the corporation. Thereby the resource-basedview which regards the heterogeneous resource inside the corporation asthe starting point of competitive advantage analysis and the key pointof strategy formulation absorb more and more attention.As knowledge-intensive intermediary services in tertiary industry, theaccounting firms shares nearly the same external environment and its mainasset is human resources. Based on the resource-based view, thedissertation comprehensively adopts several research methods such asliterature research, fuzzy comprehensive evaluation method, and analytichierarchy process, expert assessment method and so on to make both quantitative and qualitative research the comprehensive competitiveadvantage base on the relevant research results inland and abroad.The dissertation starts with the review of relevant research and document.Summarize the three fundamental theories which are resource-based view,competitive advantage and strategic management. Then it reviews thedevelopment history, current status, main problems and market competitionof monopolistic competition of accounting profession in China. Define thecompetitive advantage in resource-based view and its four characteristicsshould be valuable, heterogeneous, neither perfectly imitable norsubstitutable without great effort; adding the four influencing factorswhich are bureaucratic market, specific asset, public product andheterogeneous operation to consideration, the dissertation finally getthe four key resource in accounting firms which are also the fourconstitutions of competitive advantage of accounting firms. They arehuman capital, brand name and reputation, organizing ability, scale. Thewhole process demonstrates the formation mechanism of competitiveadvantage of accounting firms based on resource-based view. According tothe four constitutions, evaluating indicators are made; combing the fuzzycomprehensive evaluation method and analytic hierarchy process, thedissertation establishes comprehensive evaluation system to assesscompetitive advantage of accounting firms. Finally, it makes examples ofthe “BIG4”in China to go on positive analysis and test the evaluationsystem.