Researching On Low Cost Strategy Of UPGK Company

With the rapid development of China’s manufacturing industry，And mould industry iscalled “the mother of the industry”。Mould industry is promoting equipment manufacturingindustry transformation and upgrade of the key development support；At the same time， Thehigh speed development of manufacturing industry and promote the rapid development of themould industry。Mould in household electric appliance、auto、daily and aerospace industrysupporting industry is playing an increasingly important role。Mould industry in technologyupgrades、accumulate experience and scale development also got rapid advancement。UPGKis a company was established in2006the middle scale Japanese car stamping mouldmanufacturing enterprise。The main production of Nissan panel in stamping die and CVTaccessories precision mold。In today’s fiercely competitive automotive tooling industry，UPGK company strategic choice for the future of the competition of the long-termdevelopment has a very important significance。This paper studies the main content，According to UPGK companies face internal andexternal environment of the environment。UPGK company for strategic planning，For UPGKcompanies choose and design the market competition strategy，So as to ensure UPGKcompany to the fierce competition in the market gain living space。Through thecomprehensive analysis of the company to UPGK and research，This paper holds that UPGKcompany should take the low cost competition strategy，To deal with UPGK company atpresent in the competitive environment，For the company’s long-term development andstability laid solid foundation。This paper mainly research framework，First is to UPGK company operation strategyanalysis，More comprehensive and systematic understanding UPGK companies face externalopportunities and threats，And their advantages and disadvantages，And then illustrates theUPGK company choose the importance of low cost strategy。Through the analysis of thevalue chain，And design the low cost of the implementation of the strategic measures，Finallyto low cost competition strategy may be erroneous zone and obstacles to implement low costand other factors in the extension thinking，The pursuit of a company to UPGK practical andeffective competition strategy。Mainly of the theory and method of SWOT analysis method、the value chain analysis method is and enterprise concentric circles model theory。Through the study of this paper，Show that UPGK company wants to get out of the redmold built-in sustainable development，Low cost competition strategy choice is necessary。The result is a low cost strategy key lies in UPGK company value chain of improvement，Including lower value activities costs、improved enterprise value chain structure andstrengthen the internal value chain each element of the contact.etc，And then to moldproduction cost of strategic analysis，clear the cost control driving factors，At the same time inthe value chain in the possibility of establishing sources of differences have cost analysis，Points out that shall establish mould cost control platform，The use of target cost method tomanage the cost of UPGK company link，Finally realize UPGK company strategic goals。...