| In the21st century, China’s economy entered a period of sustained high growth,comprehensive national strength is unprecedented increase, under this background, thegrowing demand for forest products, consumer demand for forest products is becomingmore and more high. These both make the forest products production process, technicallevel, industry standards, especially forestry enterprise comprehensive change managementpattern is bound to occur. Policies what were implemented such as returning farmland tonatural forest and limit the cutting, domestic supply of forest products began to sharplyreduce, which leads to the contradiction between market demand and supply. On the otherhand, Forest products are market not free, what because of the series problems such assource area of timber in our country almost located in the remote areas, lack of marketinformation and backward marketing model. And the advent of the era of e-commerce,what brings forestry enterprises opportunities to restored to life.Jilin Forest Industry Group is an enterprise group with the business operation of forestresources as the basic industry and an important merchantable timber production base. Onthe basic characteristics of China’s forest products industry, briefly analyzed the marketdemand, product circulation channels and the main competitors of product features andtechnical advantages. And forestry enterprises to develop e-commerce at present, the mainmode of comparison, points out that the forestry enterprises in choosing the e-commercedevelopment model needs to face the problem and main influence factors and proposes thecorresponding solution. For jilin group informationization level as well as the presentsituation in the construction of electronic commerce, puts forward the developmentdirection of ideas of electronic commerce mode of Jilin group the, points out that the B toB mode based on SCM is one of the most important option for the future development ofe-business mode as Jilin group. |
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