Brand Innovation Research For Small And Medium-Sized Enterprises (SMEs)

Along with China accession to the WTO, the people unceasingly deepen the cognition to the integration of the global economy. By experience to deeper and deeper for market economy law, also gradually have attached great importance to the role of brands in economic development. Liaoning Province as one of the provincial capital to influenced by the planned economy of the old industrial bases in Northeast region, although it has strong industrial foundation, but small and medium enterprises in the province is a lack of strong industrial basis commensurate brand.This paper research, brand image innovation of comprehensive explore an essential function of the small and medium-sized enterprise brand image and its components; Research of small and medium-sized enterprise brand image formation, CIS import, and its shape; Analysis of small and medium-sized enterprise brand innovation problems, and puts forward the principles and ideas of the small and medium-sized enterprise brand innovation, small and medium-sized enterprise brand innovation strategy, etc.; Combining the theoretical analysis, the interest honey\"\" day in shenyang in liaoning province enterprise brand image innovation design are analyzed.This paper intends to proceed from the Brand innovative research for small and medium sized enterprises. All round to explore the formation mechanism of a strong brand image, dominated by brand innovation mechanism of enterprises strategy, promotion and marketing strategy as the basic core standard, small and medium sized enterprises brand planning, design and marketing to promote a series of technical problems to be solved, it attempted to get a brand image to cultivate mode characteristics suitable for small and medium enterprises in our province, and provides consulting, design and other related services for local corporate brand strategy to help local businesses to create a group of market appeal of a strong brand for local economic development and revitalization of the old industrial bases in Northeast region.