Study On Channel Strategy Nippon Paint

With the intensification of market competition, the importance of channel in enterprise marketing is raised to a crucial position."Channels for the king","terminal winning" concept has been gradually formed. Especially in present Chinese market, because the market is broad, regional differences are significant, only the channel construction is good, can have the opportunity to let the consumer exposure to the product, so the channels are often referred to as the "life of this". In the practice of enterprise management, enterprise channel strategy can the whole marketing strategy of enterprises to form an effective support strong, channel strategy can adapt to the enterprise market expanding demand, channel construction can meet the product coverage of the target market, is a core subject for current enterprise marketing.In this paper, the main channel pattern paint industry several are introduced, such as Dulux, Huarun enterprises such as the channel model, and the Nipponpaint channel business model, combined with SWOT analysis, points out the necessity of implementing Nipponpaint channel precision farming;In this paper, channel and intensive cultivation strategies in Nipponpaint were investigated, focusing on the study of the Nipponpaint facing the intensive cultivation of channels strategy channel mode of operation, the intensive cultivation of channels after the question and the solution, and the developing tendency of channel strategy.