The Marketing Strategy Research Of Liaohe Oilfield Communications Company

Context introduce new management methods.the company’s marketing strategy has been focus on the theory and business circles of mutual concern. Enterprises through the analysis of the external and internal environment, clear opportunities and threats. Give full play to its own advantages, and enhance the company’s competitiveness and sustainable development force.In this paper, based on the detailed analysis of the Panjin mobile communications market, competitive conditions and customer demand characteristics, Liaohe Oilfield Communications Inc. to develop operational strategies; According to this strategy, the further development of the plan after the Liaohe Oilfield Communications Corporate Communications business.The papers from the marketing theory, through the SWOT analysis method to analyze the external environment and internal environment of the Liaohe oilfield communications company market development, market development constraints, and the Liaohe oilfield communications market segmentation determine the Liaohe oilfield communications company the direction of the development of the market, and finally the actual local situation based on the analysis of the Liaohe Oilfield communications company marketing strategies target Panjin existing resources as well as business features, from the product and pricing strategies, channel building strategies and promotional strategies expand Liaohe oilfield communications company marketing strategy, by saving the amount of surge in volume, and finally reached to seize the Liaohe Oilfield market, expand market share, increase the purpose of the barriers to entry by competitors. The theoretical analysis and marketing strategy and plan of the Liaohe Oilfield communications company in the future market development, competitive strategy and marketing programs have a certain reference value.This paper is divided into six parts.The first part is an introduction, thesis research methods and the basic idea to do a comprehensive exposition on the significance of the research background and research of the subject, the thesis framework.The second part of marketing theory and basic principles, the theoretical part of the marketing and communications company. Provides a theoretical basis for marketing strategy development and design of the Liaohe Oilfield Communications Company. The core of the marketing strategy and the marketing mix strategy. The theory of consumer behavior, SWOT analysis and marketing research theory.The third section describes the communication market situation of Liaohe Oilfield, Liaohe Oilfield communications exist, and analysis Liaohe Oilfield communications market environment, including the external environment analysis and internal environmental analysis, and Liaohe Oilfield Communications a SWOT analysis.Part IV, for Liaohe Oilfield Communications, consumer behavior analysis, consumer behavior investigation of Liaohe Oilfield communications company, analysis of customer spending behavior, involving voice services to business customers broadband value-added services, PHS consumer behavior analysis to analyze the impact and innovative marketing changes of the the Liaohe Oilfield communication on consumer purchase behavior.Part V part of the the Liaohe oilfield communications company marketing strategy, including product strategy, pricing strategy, channel strategy, marketing strategy, marketing communications strategy and pillar system strategy.Part VI part of the summary of the marketing strategy improvements desirable inadequacies. The effect of the implementation of the marketing strategy significantly, and draw a marketing strategy designed Conclusion and marketing strategy thinking.