Study On EasyHome Tenant Satisfaction

As we all know, the shopping center is a commercial form, many functions draw together, such as:shopping, dining, and leisure. However, EasyHome is a shopping mall about home building materials. The article takes representative of WuChang EasyHome, study on the tenant satisfaction measurement system and its empirical application in the WuChang EasyHome. This article describes the definition and classification of the shopping mall, and analyzes the situation of tenant, finishing the concept of customer satisfaction and evaluation standard literature, and summarizes the various types of evaluation at home and abroad on customer satisfaction model.This article tenant satisfaction evaluation index system from multi-dimensional multi-level. After assigning weights to the all levels of indicators in the evaluation index system, we formulate EasyHome operations management satisfaction questionnaire and EasyHome satisfaction index system operations management important degree questionnaire. This article uses software SPSS17.0to analyze the data of tenant satisfaction, the results found that:The tenants satisfaction overall situation about the WuChang EasyHome is still relatively high; The four grade index in the image satisfaction ranking in the previous, indicating that the tenants are satisfied with these aspects; The four grade index in the effective satisfaction ranking in the back, indicating that the tenants are not satisfied with these aspects.Finally, according to the results of the empirical analysis, the management recommendations about improving the tenant satisfaction of the WuChang EasyHome are put forward:(1) the aspect of management detail. Firstly, cleaning and security jobs need to be improved; secondly, strengthening the human services to improve the charm of EasyHome; thirdly, Emphasis on the signs of the problem.(2) The aspect of improving professional services. Firstly, the promotional methods need to be innovative; secondly, improving the advertising effect; thirdly, strengthening the communication with tenants.