Research On Distribution Channel Strategy Of Jiu San Series Of Soybean Oil

Soybeans and soybean oil industry in recent years rapid development, currently dominated by foreign soybean soybean processing enterprises have been close to the total amount of the actual processing of soybean processing capacity of50%in the overall market competition in a dominant position; With edible soybean oil products growing convergence as well as quality and price promotions, increasing competition, distribution channels, application management is increasingly becoming soybean oil enterprises in the new market environment, the development of an important "gate." Jiu San series soybean oil market in recent years, in the fierce competition in the meteoric rise, significant achievements, the rational application of its distribution strategy has become an important guarantee for its success. Therefore conclude Jiu San these columns in the distribution channel strategy of soybean oil on the merits of gains and losses, not only to promote ninety-three series of soybean oil in the further development of the new market environment, but also for China’s oil companies can learn from marketing management to provide new ideas.In this paper, a modern distribution channel theory, right ninety-three series soybean oil distribution channels historical origin, status and mode characteristics were reviewed and analyzed. By the end consumer and channel members using a questionnaire and interview survey data, empirical analysis and statistical analysis method from the Run satisfaction, economic, social, competitive advantages and potential of the four aspects of ninety-three series soybean oil distribution channels and draw a comprehensive evaluation of the specific results of the evaluation; raised stage Jiu San Department of soybean oil distribution channels running satisfaction, channel cost rate, channel stability so many problems exist. At the same time draw in the new market environment Jiu San companies how to relationship marketing theory and the depth distribution theory as a guide to the existing distribution channels for new design, integration, and management’s recommendations and as the market entered a mature stage of nine three soybean oil should establish a new strategic alliance partnership anchored distribution channels, improve the distribution process of participation, based on the actual market situation and how to improve the efficiency of the conclusions of canal operation. This article mentioned in the first chapter introduces the research background, purpose and significance of its technology roadmap, the second chapter analyzes the theory of distribution channels for all aspects of the development process overview, recalling the distribution channels and other related theories, in order to lay the whole thesis theoretical basis. Chapter III briefly Jiu San Group’s development status, and Jiu San series soybean oil distribution channels to form a simple historical review and a brief analysis. Chapter IV Jiu San series soybean oil distribution channels quantitative indicators evaluation and problem analysis. For the fifth chapter in the new situation ninety-three series soybean oil channel strategy proposed improvement measures, and to clarify the specific proposals.