Development Of Cultural Tourism In Ethnic Areas

The cultural tourism industry in ethnic minority areas is a tourism industry developed on the basis of the intrinsic value of the minority cultures, also a tourism service industry characterized by the minority cultures.In recent years, the cultural tourism industry in the ethnic minority areas of China has been rapidly developed. In some ethnic minority areas, the cultural tourism industry has become the pillar of local economy because of its high degree of association and wide coverage, which has exerted positive influence upon improving industrial structure of these areas and boosting the economic development, and therefore it enhances progress of local society. Meanwhile, development of cultural tourism industry in the ethnic minority areas has also enhanced cultural communication and transmission, and has driven inheritance and protection of traditional culture of ethnic minority. To develop cultural tourism industry in the ethnic minority areas is also the important way for driving the economic development of ethnic minority areas of China as well as important safeguard for realizing sustainable development of ethnic minority areas.At present, in the meantime of enhancing regional economic development, development of cultural tourism industry in the ethnic minority areas has also generated various problems which need to be solved urgently, for example: Disorderly development of cultural tourism industry causes serious deterioration of ecological environment in some ethnic areas; For some ethnic minority areas with high-grade cultural tourism resource development potentiality, because of lacking sufficient planning and management, the development of their tourism products and development of tourism industry are far from satisfying the demand of tourists; And the implementation of some tourism activities has caused negative influence upon local ethnic culture etc. Whether these problems can be adequately solved, it directly relates to whether there could be further development for cultural tourism of ethnic area, and it will impact harmony and stability of ethnic area to some extent.By means of carefully analyzing above-mentioned problems, the author discovered a pair of contradictions hidden behind, i.e. the contradiction between producers of cultural tourism products of minority ethnic areas (hereinafter referred to as "Producer") and tourists of cultural tourism products of various ethnic minorities (hereinafter referred to as "Tourists").In another word, it is the contradiction between "Producers" and "Tourists" that causes above-mentioned various problems.With the current development status of cultural tourism of ethnic minority areas of China as the background, my essay carried out analysis and discussion around the contradiction between "Producer" and "Tourists", which is the major contradiction for development of cultural tourism of ethnic minority area. My essay used theories and researching methods of Tourism Anthropology and Economics etc., started from in-depth analysis and thinking of importance and necessity of cultural tourism development of the ethnic minority areas in China, further pointed out the problems faced by development of cultural tourism development of the ethnic minority areas in China, and made targeted suggestions for development of cultural tourism development of the ethnic minority areas in China. It has not only theoretical but also practical meanings.This essay first summed up the significance of developing cultural tourism in the ethnic minority areas by analyzing and elaborating the benefits of cultural tourism to the development of ethnic minority economy, ethnic minority regional economy and ethnic minority cultures. Second, the author elaborated the resources, projects and routes of the cultural tourism in China’s ethnic minority areas, and these are important basis for development of cultural tourism of the ethnic minority areas. It summed up the development status of cultural tourism in ethnic minority areas by collecting, comparing and analyzing the data related to the cultural tourism in the ethnic minority areas; After researching the development of the cultural tourism in China’s ethnic minority areas, the essay summarized the principal contradiction restricting cultural tourism development in ethnic minority areas and analyzed the cause of the contradiction by specially discussing the existing management problems of the cultural tourism in ethnic minority areas; finally, combined with reality situation, drawing lessons from the management experience in domestic cultural tourism, from the two aspects of "Producers " and "Tourists", it made comprehensive analysis and discussion on solving problems encountered in the development of cultural tourism of ethnic minority area. It targetedly proposed concrete measures in five aspects including:"Producers" shall produce by obeying the demand of "Tourists","Producers" shall set up the brands which attract the "Tourists","Producers" shall improve the ability of receiving "Tourists","Producer" shall integrate the tourism resource for regional combined operation, as well as government cooperative standardization and management etc., and it is hoped to be helpful for solving problems existed in development of cultural tourism of the ethnic minority areas and enhancing further development of cultural tourism in ethnic minority areas.