Jiangxi Changxing Expressway Service Area Research On Optimization Strategy Of Business Model

As of the end of2012, Jiangxi province highway traffic mileage has surpassed4000km,4062km, ranking eighth in the country. Jiangxi expressway service area asan important ancillary facilities of highway, has more than60, occupies an importantposition in Highway6management system, it directly to the company by personnel toprovide catering, accommodation, shopping, leisure and vehicle maintenance,refueling service and convenience to the work.This article from the Jiangxi province expressway service area management reality,taking Jiangxi Cheong Hang expressway service area as the research object, themanagement pattern of Jiangxi province expressway service area for a moresystematic study. Based on the practice of the theory of management mode ofexpressway service area and of domestic and international highway service area, themanagement pattern of Jiangxi hang expressway service area of the SWOT analysis,to explore the operation environment of the management mode of Jiangxi free ofexpressway service area, and then from the coordination of economic and socialbenefits, the implementation of standardized management, relationship strengthencost control ability put forward the corresponding optimization strategy aspects.This paper is divided into six parts: the first chapter is the introduction, mainly introduces theresearch background and significance, domestic and foreign research review, research methodsand contents, characteristics and the related concepts are defined; the second chapter expounds thetheoretical foundation of the management mode of Jiangxi free of expressway service area; thethird chapter of the developed countries (regions) of the investigation of expressway service areaand the service area of expressway management mode, analyzes the advantages and disadvantagesof different business model, gives the corresponding enlightenment; fourth chapter explores thecurrent development in Jiangxi expressway service area of opportunities, challenges, advantages,disadvantages; the fifth chapter analyzes the Jiangxi Changxing expressway service area policyenvironment, industry environment, economic environment and the management environment; thesixth chapter discusses the specific strategy management optimization model is current companyservice area.