Research On The Operation Management Of Expressway Service Area

his paper focuses on the operation management of expressway service area in Hubei Province, to transform the operational ideas, upgrades and derivative functional development of the service concept as the starting point, in line with modern management of new ideas for the implementation of integrated applications, enhance service awareness, promote energy saving and environmental protection technology, the establishment of thinking of logistics requirements and operational management of the province’s highway service area systematic management system; increase capital and talent put into operation and management of the construction of highway service area, take full advantage of the new technological innovations control mode. With the surging wave of the Internet of Things technologies and new energy supply technologies, the continuous improvement of living standards and consumer demand, the road the whole industry chain enterprises must advance with the times, and the comprehensive capabilities development and operation of the motorway service area play a good role in guiding the modern logistics and passenger and freight transport, So, I Hubei Expressway development status and future planning focuses on the motorway service area on brand management, node, logistics and energy integrated application prospects Hubei Expressway service area in the comprehensive development of the Highway derivative economic strategy under the premise of the complete abandonment inherent in the operation and management mindset, comprehensive utilization of the province’s service area of the regional advantages, to create new features. By first parsing of traditional and emerging methods of operation, the new operating ideas, followed by the introduction Hubei Province, the operation status of the high-speed service area, analyze the cause of the problem, do a SWOT analysis, the development strategy of the motorway service area in Hubei Province development planning, service type, service extension and intension upgrade path, and the entire motorway service area in Hubei Province to do the parsing and the overall framework of the relevant requirements, involving brand management features to enhance the LNG energy applications vision design, transport direction of the highway node. Change as the key link to the service area application form to complete the overall structure, easy to operate, high standard of energy saving and environmental protection, lower maintenance requirements, high operational safety and reliability. Makes the motorway service area in Hubei Province through the integrated application development path derivative economy can significantly improve operational efficiency, stimulating local economic development, a significant reduction in abatement costs, Hubei Expressway service area provides good prospects for integrated application services, comprehensively promote the application industry service area of scientific development and the upgrading of industrial innovation capacity.